There are various places on the net where a site owner can find Zen Cart templates that use their specific organization color scheme and branding. With a help of Zen Cart themes the web page may include the colors and branding associated with a certain brand or maybe an established brick and mortar retailer. It is important to have a standard branding and color scheme shared by all facets of a business enterprise to insure consumer recognition.
A website owner may opt to go and hire a web designer to give his online store a highly customized look, it has some disadvantages however. The fist point - it's the time needed to find the right designer with the necessary skill set. Designing for Zen Cart is rather different from designing websites using the more widespread HTML and CSS languages. So you need to find a designer who understands how to design specifically on the WordPress platform.
Another aspect to consider is the time it takes to meet with the designer, have them produce a design mock up or two, and then make revisions before final design approval. If time is of the essence then using a pre-configured high quality Zen Cart templates is certainly the route to take.
The upside to hiring a designer to give your web site a custom look is that you may have an original design that can help your website and business stand out among the hundreds of standard sites in your market niche. Your website is usually the first opinion a customer has of your business, and there is no second chance to make a first impression.
Dont forget the fact a skillfully designed web-site instills confidence in your products and helps keep customers on your web page, increasing the odds of them making a purchase.
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